In any business, attracting new customers can be tough. But it can be even harder to bring in first-timers if you’re in the tattoo industry. After all, getting a tattoo is a big decision that not everyone is ready to make.
Getting a tattoo is a decision that should be considered carefully. It’s not something that you should do on a whim. And that’s why, as someone who runs a tattoo shop, you must do everything you can to entice people to get their first tattoo from your shop.
If you’re struggling to bring in new customers, here are a few ideas that might help entice first-timers. Here are some that might help you attract first-timers to get that ink they’ve always wanted:
1. Offer simple but stylish tattoo designs.
When it comes to tattoos, some people are hesitant to get inked because they’re not sure what design they want. Intricate designs that look complicated might be too much for a first-timer. They may be discouraged from getting a tattoo altogether.
To avoid this, offer simple but stylish tattoo designs. Offer ones that are not too complicated or over the top. This will show potential customers that you can do more than just big and bold tattoos. It’s vital to show that you’re versatile and can cater to different styles.
If you offer simple but stylish tattoo designs, it might be just what they’re looking for. Something small and tasteful that new tattoo customers can easily hide if necessary. This way, they won’t be overwhelmed by the design options, and they’ll be more likely to pick one they’ll be happy with.
2. Optimize your marketing.
Marketing is essential in any business. But it’s even more important in the tattoo industry. You need to make sure that your marketing is on point if you want to attract new customers. This is why you need to optimize your marketing to target tattoo neophytes.
There are a lot of ways to optimize your marketing. You can start by ensuring that your website is up-to-date and easy to navigate. Your social media platforms should also be active and engaging. And your brick-and-mortar shop should be clean, welcoming, and professional.
You can also work with a reliable creative agency to help you with your marketing efforts. They can help you develop strategies that will work best for attracting new customers, like creating videos for tattoo newbies that show the process of getting a tattoo or giving tips on choosing the right design. You can focus on running your shop and leave the marketing to them.
3. Hire professional, talented, and friendly artists.
Tattooing is an art form. So, it’s important that you only hire professional, talented, and friendly artists. This way, you can ensure that your customers will have a great experience from start to finish. Otherwise, they might not come back.
The artists you hire should be able to answer any questions your customers might have. They should also be able to provide them with aftercare instructions. This way, your customers will know what to do after they get their tattoo. And they’ll be more likely to come back for more ink in the future.
4. Offer competitive pricing.
Businesses need to make money to stay afloat. But that doesn’t mean that you should overcharge your customers. Offer competitive pricing so that people will be more likely to get their tattoos from your shop.
You can start by researching the average prices in your area. Pricing needs to be timely, so make sure to check the prices of your competitors regularly. This way, you can adjust your pricing accordingly.
Discounts and promotions are also always an excellent way to attract new customers. This is especially true for first-timers. They’re more likely to take advantage of these deals since they might be on the fence about getting a tattoo.
5. Make sure your shop is clean and sterile.
Lastly, make sure that your shop is clean and sterile. This is very important in the tattoo industry. People entrust you with their skin, so you must ensure that everything is clean and sanitized.
You should also have a good ventilation system to avoid any potential infections. Your artists should also be wearing gloves at all times. This way, you can ensure the safety of your customers. Since you’re working with new customers, you must be vigilant about cleanliness.
Clean tattoo shops are more likely to attract new customers. Making an effort to keep your shop clean will show that you’re professional and care about your customers. That’s one thing that can help you entice new tattoo customers.
New customers are essential for any business, but they can be especially difficult in the tattoo industry. However, by following the tips above, you can make your shop more appealing to first-time customers and increase your chances of success.