How to Make Sure That Your Tattoo Shop Reach a Wider Audience?

Master tattoo draws the orange paint on the clients tattoo. Tattoo artist holding a pink tattoo machine in black sterile gloves and working on the professional blue mat.

As a tattoo shop owner, you may be wondering how you can reach a wider audience. This is important in order to ensure that your business is successful. The good news is that many people are now more curious about getting a tattoo.

In the US, the tattoo industry is worth about $1.6 billion, and it is estimated that there are about 20,000 tattoo shops across the country. The number of people with tattoos has increased over the years, with about 36% of Americans aged 18-29 having at least one tattoo. And the numbers are only expected to grow.

That said, you should find it somewhat manageable to reach a wider audience. Mainly because there are several ways to do so. Here are some tips:

Use social media

In this modern age, millions of people use social media. That is why it is such a powerful tool that you can use to reach a wider audience.

Social media is a great way to reach out to potential customers. Make sure that you have an active presence on all major platforms, such as Instagram, Facebook, and Twitter. Post exciting and eye-catching pictures of your work and special offers and promotions. Use relevant hashtags to reach even more people.

When posting on social media, it is also essential to promptly respond to comments and messages. This will give people the impression that you are professional and attentive, encouraging them to visit your tattoo shop.

Have a website

In today’s day and age, it’s essential to have a website for your business. A website is a great way to showcase your work and provide information about your shops, such as hours of operation, contact information, and more. Make sure that your website is well-designed and easy to navigate.

You might want to work with a web developer team to ensure that your website is up to par. They can help you create a professional and stylish website that accurately represents your brand.

A good website can help you reach a wider audience and potentially lead to more customers.

Participate in tattoo conventions

Tattoo conventions are a great way to show off your work and meet new potential customers. Attend as many conventions as you can and ensure that you have a booth set up.

Your booth should be eye-catching and professional. It should also be stocked with information about your shop, as well as promotional materials.

At the convention, take the time to talk to people and answer any questions they have about tattoos. This will help you build relationships and show potential customers that you are knowledgeable and passionate about your work.

Get involved in the community.

One way to reach a wider audience is to get involved in the community. This can be done in a number of ways, such as sponsoring local events, participating in fundraisers, or even just hosting special events at your shop.

Getting involved in your community is a great way to show that you’re more than just a business – you’re also a part of the community. And people will appreciate your efforts.


Another great way to reach a wider audience is to advertise. Advertising is a great way to get the word out about your business. You can do this in several ways, such as through online ads, flyers, posters, and more. Again, make sure that your advertising is eye-catching and effective.

Avoid being too sales-y, as this will turn people off. Instead, focus on promoting your brand and what makes you unique.

Use word-of-mouth marketing

Word-of-mouth marketing is still one of the most effective ways to reach new customers. Make sure that your current clients are happy with your services and that they’re spreading the word to their friends and family.

You can also encourage word-of-mouth marketing by offering referral discounts or other incentives.

Build relationships

Finally, it’s essential to build relationships with potential and current customers. This can be done in several ways, such as through social media, conventions, community involvement, and more.

Make sure that you’re always professional and friendly. If you build strong relationships with your customers, they’ll be more likely to visit your shop and recommend you to people they know.

The bottom line

These are just a few of the many ways to reach a wider audience for your tattoo shop. By using social media, having a website, participating in tattoo conventions, getting involved in the community, and advertising, you can reach new customers and grow your business. So get out there and start marketing your tattoo shop today!

Categorized as Digital

By Kelly Shaw

Kelly Shaw is an experienced artist and designer who specializes in creating tattoos. Over the past ten years, she has honed her skills and worked at well-known tattoo parlors in the United States. She has joined the "TheSkullAndSwords" community to team up with other creatives and tell captivating stories that showcase art and culture.

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