Digital advertising has taken over the world. Almost every company is spending money on digital marketing, and for a good reason. The benefits of digital marketing are limitless. The market will reach over $700 billion in the next five years. Additionally, digital marketing has become more effective and efficient than traditional marketing techniques. As a result, video advertising is on top of the list of digital marketing techniques.
Video Advertising
People’s attention span has decreased throughout the years. It’s estimated that the average adult has an attention span of around 15 to 20 minutes. This means that long-winded advertisements will not work. Video advertisements are the perfect solution because they are concise, to the point, and capture attention quickly. There are five essentials that every video advertisement must have to be effective.
Short But Sweet
If your video is long, nobody is going to watch it. The average person’s attention span is short, and you need to consider that when creating your ad. Get straight to the point and make sure your message is clear. A good time to end your video is around the five-minute mark. You can always play it safe and end it by the three-minute mark.
Additionally, people don’t like filler. Your viewers will likely zone off if your video is filled with fluff. Only include necessary information.
Quality Matters
When it comes to quality, don’t skimp. Invest in a good camera and make sure the lighting is on point. Bad quality videos will only make your company look unprofessional. If you’re on a budget, there are ways to work around it. You can use your smartphone as long as the lighting is good. Moreover, use a tripod to avoid any shaky camera movements.
Tell a Story
The best video advertisements are the ones that tell a story. Nobody wants to watch an ad that’s all facts and statistics. A story will make your ad more relatable and memorable. Use emotion to tug at people’s heartstrings and make them care about your product or service. An excellent example of this is an advertisement from T-Mobile. They tell the story of a mother who is always on the go and how their service helps her stay connected with her family. It’s a simple but effective ad that speaks to its target audience.
The Call to Action
Your video needs to have a call to action if you want people to take action after watching it. There are various ways to do this. For example, you can include your website URL, tell people to call a specific phone number, or even include a discount code. Make it easy for people to take action by having all the information they need to do so.
You should also stimulate your audience when calling for action. The best way to do this is by using strong language. For example, “Don’t miss out on this great opportunity!” or “This deal won’t last long, so act now!”
Don’t Forget Post-Production
Post-production is when you edit your video and add any final touches. This is an important step that you shouldn’t ignore. You can really bring your video to life with some creative editing and by adding music. Post-production takes up a lot of time, and if you have other projects to accomplish, consider hiring a professional to help you. Many post-production companies can help you out. They can edit and add the final touches to your video, so it’s perfect. They’ll also know what to do in post-production to make it more impactful to viewers.
There you have it! These are the five essentials of video advertisements. Now you might wonder, what’s the point of all of this? What are the benefits of having a video advertisement? Well, you first need to know that it can entice viewers.
Enticing to Viewers
The benefits of video advertising are clear. Video ads can be very persuasive and entice viewers to buy a product or service. They are also more shareable than other ads, so your message can reach a wider audience. And since people are more likely to watch a video than read an advertisement, you’re more likely to get your message across. Another reason why it’s good is that it’s affordable.
Affordability
You don’t need a big budget to create a video ad. You can use your smartphone and some essential editing software to make a great ad. Of course, if you have the budget, you can always hire professionals to help you out. But even if you don’t have much money to spend, you can still create a quality video ad.
Including a video ad in your marketing strategy is a great way to mix things up and reach more people. So, if you’re thinking about making a video ad, keep these five essentials in mind, and you’ll be sure to create something impactful and effective.
